![]() ![]() Closing that gap could require some margin-crushing investments. Its international ARPU jumped 76% annually to $0.13 last quarter, but that was dwarfed by its domestic ARPU, which grew 18% to $2.66. Its long-standing partnership with Shopify, which allows smaller merchants to sell their products on Pinterest, could complement that growth.Īnother top priority for Pinterest is the improved monetization of its international users, who now account for over three-quarters of its MAUs. ![]() That cycle is arguably more organic than the creation of targeted ads on Facebook, Instagram, and Google, and makes it a potential leader in the "social shopping" space. Pinterest is well suited for apparel, home goods, and travel, since users can passively convince their followers to buy the same products or experiences. claimed 48% of Pinterest's users used the platform to find and shop for products, compared to just 14% of Facebook's users and 10% of Instagram's users. To differentiate its platform, Pinterest launched "shoppable" pins and allowed retailers to upload their entire catalogs. Pinterest carved out a niche in the crowded social networking market with virtual pinboards that showcased a user's hobbies and interests.įacebook ( META 2.00%) chased Pinterest with Instagram's collections and the new Hobbi app, and Alphabet's ( GOOG 3.47%) ( GOOGL 3.26%) Google challenged Pinterest with a "Collections" feature for saving images and search results - but none of those efforts has curbed Pinterest's growth yet. Nonetheless, Pinterest will likely face sluggish growth this year as advertisers rein in their spending and rising expenses turn its growth in users into a double-edged sword. Investors shouldn't put too much faith in those long-term estimates, since the fallout from COVID-19 remains hard to quantify. ![]() Pinterest is expected to remain unprofitable this year, but possibly generate a slim non-GAAP profit by 2021. Wall Street expects Pinterest's revenue to rise just 14% this year due to the pandemic and other macro pressures, but accelerate to 34% growth next year as those headwinds wane. ![]()
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